I designed hypothetical packaging for a new line of GE-brand LED light bulbs as well as a trade show booth and giveaway items that carry over the same design. I wanted to design something that would be eye-catching on a shelf, because the light bulb market is extremely crowded and competitive. My final design’s dynamic gridded pattern abstractly plays off the idea of light being refracted on different surfaces. The primary colors were used to distinguish between the three varieties of bulbs in the line.